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Advertising is a timeless but evolving field, and so too are its best candidates. While traditional skills and practices remain valuable, emerging technology and trends have propelled the industry forward, so keeping current on these will position the ideal candidate for the most success. To this end, it is important to combine your soft skills with a breadth technical abilities. With our expertise and resources, you will see these, and your entire presentation, in a way you never thought possible!
Expert Tip
You should never use a creative resume
Many job seekers think that an eye-catching resume template will help them stand out to hiring managers and increase their chances of landing an interview. This is a myth put out by resume builders that value design over content.
The truth is that most hiring managers prefer a traditional resume format.
Creative resume templates, like the one pictured here, can actually hurt your chances of landing an interview. Instead, you should use a basic resume format that quickly communicates your basic information and qualifications–like the one included below.
Advertising Consultant resume (text format)
How confident are you feeling about your resume? If you need more help, you can always refer to the following resume sample for a position.
Name
Title
City, State or Country if international
Phone | Email
LinkedIn URL
ADVERTISING CONSULTANT PROFESSIONAL
Visionary, strategic, and intuitive advertising professional with diverse multimedia and creative prowess, and particular expertise in digital advertising. Superior management and execution of high-impact projects that engage and influence target audiences. Skilled at leveraging market trends to prioritize key projects and translate actionable data and creative concepts into revenue-generating initiatives. Excellent written and verbal communication skills; adept at building consensus with cross-functional teams and industry stakeholders, optimize workstreams, coordinate global resources, leverage emerging technology, and propel continual business growth.
CORE COMPETENCIES
Advertising Production
Digital Advertising Strategy & Solutions
Quality Assurance
Consumer Analytics
Budgets, Forecasts and Cost-Controls
Full Lifecycle Project Management
Vendor & Client Relations
Process & Workstream Optimization
Team Leadership & Development
Talent Acquisition & Training
Contract Negotiations & Development
Content & Website Management
Regulatory Compliance
PROFESSIONAL EXPERIENCE
ADVERTISING ACCOUNT MANAGER
Picture Farm Production, New York, NY 08/2016 – Present
Responsibilities
▪ Deliver strategic oversight and direction of leading-edge content production comprising high-impact digital and experiential marketing. ▪ Execute critical PR by developing and presenting a consistent, competitive, and compelling public image. ▪ Spearhead high-achieving business development operations; exceed financial projections and outperform quarterly targets; efficiently secure new accounts while retaining and growing existing clientele. ▪ Develop and launch creative and strategic programs to drive substantial client satisfaction increases, ensure delivery of exceptional client service, and improve overall client/agency experience. ▪ Collaborated with such brands as Laura Mercier, Porsche and FOX Sports to conceive and build brand positioning strategy, and formulate content and experiences that realized brand marketing vision.
ADVERTISEMENT PRODUCER
Valtech, New York, NY 01/2012 – 07/2016
Responsibilities
Orchestrated overall account and execution leadership for successful strategic and creative campaigns.
Propelled significant account growth and cultivated key relationships and client satisfaction ratings with strategic partnerships including Samsung, CHANEL, and Ralph Lauren.
Converted creative concepts and actionable data into cutting-edge digital, video, and experiential solutions strictly aligned with client business requirements, rigid timelines, and high standards of production excellence.
Drove efficient timeline development and to ensure effective communication and team compliance of SOWs.
Directed highly-accurate revenue forecasting by leveraging comprehensive reporting metrics, P&L analytics, and consistent development of vendor and agency relationships.
Established and spearheaded seamless, high-performing production operation, comprising precision estimations and resource allocation, flawless deliverable anticipation and execution, and expert budget management.
Leveraged broad operational analysis to drive key process and system optimization, identify and launch targeted training programs, and propel key performance improvements to instill a culture of excellence and client value.
ADVERTISING ASSOCIATE / PRODUCER THIRD ACT
Digitas, New York NY 03/2007 – 12/2011
Responsibilities
Spearheaded Samsung 3D LED TV global web, video and social media, and traditional advertising launch; aligned closely with global Korean clients.
Direct project from scope and concept to execution and delivery, comprising full site build, video production, and a social media campaign, optimizing $1.3M+ budget; programmed localization efforts for global rollout.
Leveraged broad channel expertise and knowledge of best practices in email communications, standard and rich online advertising, multimedia site integration, UX, content and server migration and database development.
Pioneered company tools to maximize best practices efforts as a valued member of the Centralized Scoping Group.
Delivered in-depth financial forecasts and project analysis via burn reports and potential cost absorption findings.
EDUCATION
Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years
Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)
Relevant Coursework: List coursework taken (even include those you are planning on taking)
Awards/Honors: List any awards, honors or big achievements
Clubs/Activities: List clubs and activities in which you participated
Relevant Projects: List 2-3 projects you have worked on
Everything you need to write your advertising consultant resume
Now that you’ve seen an example of a job winning Advertising Consultant resume, here are some tips to help you write your own. You should always begin with a summary section. Remember to use basic formatting with clear section headings and a traditional layout. Finally, be sure to include top skills throughout your resume. We’ve included several examples common for Advertising Consultant below.
Let’s start with your resume summary section.
1. Summary
The resume summary replaces the out-of-date resume objective. A summary outlines the most impressive parts of your resume for easy recall by your potential employer, while also serving to fill in personal qualities that may not appear elsewhere on the page. Remember that summaries are short and consist of pithy sentence fragments! You can check out the Advertising Consultant resume example for more information!
Expert Tip
Always start with your most recent positions at the top of your resume. This is called reverse-chronological format, and keeps your most relevant information easy for hiring managers to review.
2. Formatting
Our experts recommend you start your resume with a resume summary, like the one above. Other common sections are Work Experience, Education, and either Skills or Core Competencies. Here are some guides from our blog to help you write these sections:
Some resumes will include other sections, such as Volunteer Experience or Technical Skills. When it comes to what sections you need to include on your resume, you will know best!
Other sections for you to consider including are foreign language skills, awards and honors, certifications, and speaking engagements. These could all be relevant sections for your resume.
3. Appropriate skills
Advertising Production
Digital Advertising Strategy & Solutions
Quality Assurance
Consumer Analytics
Budgets, Forecasts and Cost-Controls
Full Lifecycle Project Management
Vendor & Client Relations
Process & Workstream Optimization
Team Leadership & Development
Talent Acquisition & Training
Contract Negotiations & Development
Content & Website Management
Regulatory Compliance
JSON
Salesforce
SIM
JIRA
DFP
DCM
Sizmek
RTB & DTB Networks
Third-party ad serving
Viewability
IAS
Innovid
MOAT
Doubleverify
Nielsen
ComScore
Millard Brown
Admeld
Appsflyer
Adjust
Video VAST & VPAID
DPM
Scrum, Kanban and Sprint Practices
Charles Proxy
CMS Platforms (specify)
Adobe Creative
Suite PitStop
Synapse Prepare
K4 Journal Designer
AdDesk
Quark Express
4. Experience section
Your Work Experience section should make up the bulk of your resume. This section should include your relevant job titles, companies that employed you, and the dates you were employed.
▪Most of your resume will be the Work Experience section, so it's important to write about your professional history in an impactful way. To demonstrate how to write an effective Work Experience section for your resume, let's dissect some bullet points from the example above. • Deliver strategic oversight and direction of leading-edge content production comprising high-impact digital and experiential marketing. This showcases a strategic leadership capacity and uses compelling and meaningful language, such as "high-impact" and "digital/experiential" marketing. • Leveraged broad channel expertise and knowledge of best practices in email communications, standard and rich online advertising, multimedia site integration, UX, content and server migration and database development. This highlights an awareness and comprehension of many technical skills and applications, which is critical to today's candidate.
Let’s wrap it up!
Standout resumes will include a resume summary, a traditional reverse-chronological layout, and the skills and experience relevant to your job target. This resume example shows how to include those elements on a page. It’s up to you to insert your personal compelling qualifications.
Keep your resume format easy to scan by both humans and computers; our resume template is designed by our experts to satisfy both audiences. And be sure to include your own skills, achievements, and experiences. Job-winning resumes are resumes that successfully market you, leading recruiters and hiring managers to want to learn more!
Finally, emphasize your interest with a customized cover letter. When writing, remember that the resume and cover letter should support each other. Check out our cover letter tips and examples for more advice.
Didn’t get the specific answers you were looking for on this page? Hire a professional resume writer to get the advice you need to land your next job.
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