Digital Marketing Manager Sample
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With a passion for emerging technology and driven by success, as a Digital Marketing Manager, you are dedicated to planning effective and efficient marketing campaigns spanning the web, SEO/SEM, email, social media, and display advertising. Your resume should demonstrate your ability to synchronize the organization's brand across electronic platforms by leading cross-functional teams in using marketing data to identify and target gaps, building business growth and visibility. Keeping a constant eye on changing industry trends and current campaign performance, you are though leader and vigilant change manager, making strategic changes to optimize performance and exceed goals.
Expert Tip
You should never use a creative resume
Many job seekers think that an eye-catching resume template will help them stand out to hiring managers and increase their chances of landing an interview. This is a myth put out by resume builders that value design over content.
The truth is that most hiring managers prefer a traditional resume format.
Creative resume templates, like the one pictured here, can actually hurt your chances of landing an interview. Instead, you should use a basic resume format that quickly communicates your basic information and qualifications–like the one included below.
Digital Marketing Manager resume (text format)
How confident are you feeling about your resume? If you need more help, you can always refer to the following resume sample for a position.
Name
Title
City, State or Country if international
Phone | Email
LinkedIn URL
DIGITAL MARKETING MANAGER PROFESSIONAL
Accomplished Digital Marketing Manager highly regarded for developing award-winning, record-breaking marketing campaigns within the beauty/fashion industry exponentially increasing revenues and brand awareness. Known for strengthening the sales and marketing sectors to lead in competitive markets. Delivers innovative online concepts and strategies. Effectively utilizes competitive analysis, market research, and statistical surveys to assess business plans and provide solutions to foster growth and increased productivity. Experience in developing email campaigns, social media initiatives, online promotions, and developing websites that have increased revenues by over 150%.
CORE COMPETENCIES
Strategic Market Planning
Exemplary Writing and Editing
Keyword Research
Budget Management
Virtual Team Management
Sales/ ROI Forecasting
Social Media Marketing
Monthly Reporting
SEO/ SEM
Event Planning
Team Leadership
Email Marketing
PROFESSIONAL EXPERIENCE
Digital Marketing Manager
COMPANY NAME | CITY, ST | MM/YYYY to MM/YYYY
Responsibilities
Develop innovative, engaging graphic design templates for departments, reaching XXX employees. Create promotions that increased revenues XX%, awareness XX%, and followers XX%.
Manage marketing, advertising, budget, and communication flawlessly with venue representatives, set-up, visuals, decorations, and volunteers for events.
Chosen to lead the Beauty Palooza, All Stars, and C.A.M.P. advertising, event coordination, sales coordination, support, trade show planning, manufacturer communication, photography, marketing ideas, and campaigns.
Ran the Institute of Salon Business, a 4-day salon business program, including all marketing, branding, and advertising resulting in an event with XXX more attendees than budgeted.
Collaborate with the website team to relay marketing plans, ensuring targets are exceeded.
Manage the planning of numerous high-profile XXX events including:
Event 1, budget, result or attendees, etc.
Event 2, budget, result
Increase revenues xx% by executing manufacturer and special promotions to increase awareness in competitive markets.
Coordinate and edit a bi-monthly magazine, increasing readers XX%, reaching XXX total.
Digital Marketing Manager
COMPANY NAME | CITY, ST | MM/YYYY to MM/YYYY
Responsibilities
Built high-performance marketing teams responsible for managing and creating e-blasts, digital media, and social media that increase visibility and awareness to build company growth.
Increased follower on Facebook XX%, Twitter XX%, and organic traffic XX%; achieved an open e-mail rate of XX%, and improved clickthrough to XX%; while creating digital campaigns increasing awareness XX%.
Played a key part in increasing YOY revenues XX% by supporting a sales team of XX%.
Interviewed, hired, trained, and mentored XXX marketing interns, increasing departmental productivity XX%.
Optimized print material with using Konica Bizhub Press C1070.
Researched current trends proactively, communicating with manufacturers to ensure ahead of deadline completion.
Managed, released, and tracked the Business Rewards Program, increasing client retention XX% and revenues XX%.
Implemented, tracked, and oversaw the Art of Business Rewards Program.
Developed creative product displays, poster designs, large canvas designs, stage/set decorations, van/truck graphics, carton/shipping container designs, and more to optimize brand awareness.
Digital Marketing Manager
COMPANY NAME | CITY, ST | MM/YYYY to MM/YYYY
Responsibilities
Designed numerous ongoing relationships with beauty industry vendors and local business contacts, including XXX and XXX.
Created an email marketing campaign which captured information and developed personalized newsletters and promotions, increasing customer support and directly increasing repeat business over 80%.
Crafted protocols and procedures for utilizing marketing vehicles of emerging technology - mobile websites, apps, social media, Groupon, to integrate them into tools that generated an entirely new stream of revenue while accounting for over 40% of all revenues by 20XX.
Identified opportunities to exceed client expectations - email marketing campaigns, social media, mobile web marketing, the web and email design, analytics, and custom campaign solutions.
Demonstrated the ability to work cross-functionally with project managers, lead developers, and designers, adhering to all project timelines while maintaining quality and delivering the best results for clients.
Offered online strategy consultation based on client analytics to create and improve processes and systems, maximizing campaign effectiveness.
Project Manager responsible for ensuring all projects were completed on time, chosen to be the key member in constant communication with all clients and key stakeholders.
EDUCATION
Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years
Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)
Relevant Coursework: List coursework taken (even include those you are planning on taking)
Awards/Honors: List any awards, honors or big achievements
Clubs/Activities: List clubs and activities in which you participated
Relevant Projects: List 2-3 projects you have worked on
Everything you need to write your digital marketing manager resume
Now that you’ve seen an example of a job winning Digital Marketing Manager resume, here are some tips to help you write your own. You should always begin with a summary section. Remember to use basic formatting with clear section headings and a traditional layout. Finally, be sure to include top skills throughout your resume. We’ve included several examples common for Digital Marketing Manager below.
Let’s start with your resume summary section.
1. Summary
The resume summary replaces the out-of-date resume objective. A summary outlines the most impressive parts of your resume for easy recall by your potential employer, while also serving to fill in personal qualities that may not appear elsewhere on the page. Remember that summaries are short and consist of pithy sentence fragments! You can check out the Digital Marketing Manager resume example for more information!
Expert Tip
Always start with your most recent positions at the top of your resume. This is called reverse-chronological format, and keeps your most relevant information easy for hiring managers to review.
2. Formatting
Our experts recommend you start your resume with a resume summary, like the one above. Other common sections are Work Experience, Education, and either Skills or Core Competencies. Here are some guides from our blog to help you write these sections:
Some resumes will include other sections, such as Volunteer Experience or Technical Skills. When it comes to what sections you need to include on your resume, you will know best!
Other sections for you to consider including are foreign language skills, awards and honors, certifications, and speaking engagements. These could all be relevant sections for your resume.
3. Appropriate skills
Strategic Market Planning
Exemplary Writing and Editing
Keyword Research
Budget Management
Virtual Team Management
Sales/ ROI Forecasting
Social Media Marketing
Monthly Reporting
SEO/ SEM
Event Planning
Team Leadership
Email Marketing
Display Advertising
Performance Monitoring
Reporting
Technology Solution Adaptations
Advertising Campaigns
Brand Cohesion
Cross-Departmental Collaboration
Stakeholder Management
Return on Investment Optimization
Data Analysis and Evaluation
Event Management
4. Experience section
Your Work Experience section should make up the bulk of your resume. This section should include your relevant job titles, companies that employed you, and the dates you were employed.
Most of your resume will be the Work Experience section, so it's important to write about your professional history in an impactful way. Breaking down some of the bullets to better illustrate how to build a successful resume: • Ran the Institute of Salon Business, a 4-day salon business program, including all marketing, branding, and advertising resulting in an event with XXX more attendees than budgeted. If you are seeking a position that requests experience with event planning and management, this bullet demonstrates your ability to lead a program through oversight of all logistics, developing multi-faceted marketing campaigns to attract attendees while maintaining alignment with established budgets. • Increased follower on Facebook XX%, Twitter XX%, and organic traffic XX%; achieved an open e-mail rate of XX%, and improved clickthrough to XX%; while creating digital campaigns increasing awareness XX%. This bullet is an example of giving quantifiable examples of your results. You are providing the employer with concrete examples of the results your efforts have earned in key markets and across key marketing channels. One note here is to be careful not to load too many numbers into one sentence or bullet - make sure that it is still readable, and if not, slowly eliminate numbers in decreasing priority until the sentence is readable without feeling like a laundry list of numbers.
Let’s wrap it up!
Standout resumes will include a resume summary, a traditional reverse-chronological layout, and the skills and experience relevant to your job target. This resume example shows how to include those elements on a page. It’s up to you to insert your personal compelling qualifications.
Keep your resume format easy to scan by both humans and computers; our resume template is designed by our experts to satisfy both audiences. And be sure to include your own skills, achievements, and experiences. Job-winning resumes are resumes that successfully market you, leading recruiters and hiring managers to want to learn more!
Finally, emphasize your interest with a customized cover letter. When writing, remember that the resume and cover letter should support each other. Check out our cover letter tips and examples for more advice.
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