Freelance Marketing Consultant Sample

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Career advice featured in – Forbes, Glassdoor, Reader's Digest, MarketWatch, The CheatSheet
Career advice featured in Forbes, Glassdoor, MarketWatch, Reader's Digest, The CheatSheet

If you’re an experienced self-employed Marketing Consultant, you know how challenging it can be to convince new clients to hire you to provide consulting services for their companies. You may be one of the best in your field when it comes to offering strategic marketing insights, guidance, and support for your clients, but you’ll never get the chance to prove your abilities unless you have a way to showcase your value. To do that, you need a compelling Freelance Marketing Consultant resume that highlights your experience, skills, and achievements.

That’s why we’ve created this Freelance Marketing Consultant resume guide – to help professional consultants just like you navigate the complex client acquisition process by ensuring that you have the tools you need to forge consulting relationships with employers. In this guide, you will find helpful tips you can use to craft your own resume, insights about what employers are interested in when they’re looking for job candidates, and a great example resume that you can customize to fit your job search needs.

How to write a resume

When you sit down to write a resume, the first thing you need to do is put yourself in the employer’s shoes. What information would you want to see before you hire someone to do a job – and how would you like to see that information conveyed? What format and structure should you use? How can you effectively communicate your experiences and skills in a way that successfully highlights your value as a marketing consultant? The following tips can help you get started answering those questions.

Format and structure matter

To get the right kind of attention, your Freelance Marketing Consultant resume needs to be easy to read. Without the right format and structure, there’s a good chance that employers won’t even bother to review your information. That’s why we recommend either the reverse chronological resume or the functional option. The first enables you to focus on your experience and your skills, while the latter tends to minimize work history in favor of a heavy emphasis on core abilities.

In most instances, you should adopt the reverse chronological resume, if only because that format is common and thus familiar to employers. The key thing to remember is that this format lists all your work experience in reverse order, starting with the most recent. The structure used with this format is also easy to follow – as you can see below.

  • Contact information: Begin by including all your relevant contact details at the top of the resume page. Include your first and last name, location (city and state), phone number, email address, LinkedIn URL, and any personal website that you use for your business.

  • Job title: Here, you should write Freelance Marketing Consultant, or just Marketing Consultant, ensuring that the title mirrors the job description.

  • Summary statement: This is just a three to five-sentence summary of your top skills, experiences, and achievements. We’ll discuss it in greater detail below.

  • Core competencies: These are your key skills and abilities. Later in the guide, we’ll focus more on these important details and provide a list of some of the most important skills you should consider including in your resume.

  • Professional experience: This is where your work history gets listed. As noted, you will want to provide details about the companies you’ve worked with and the projects you’ve completed. Add some bullet point examples of the results you’ve achieved below each company listing to demonstrate your value.

  • Education: This one is simple, as it just includes key details about the schools you’ve attended, degrees earned, and coursework. You can also add certifications and other training you’ve completed.

Using a summary statement to highlight value

The summary statement is the first section of your resume that most employers will read, so it is your best chance to make a great first impression and convince them to continue reading. This brief paragraph is comparable to the elevator pitches many salespeople use to capture a potential buyer’s interest. It needs to be brief, concise, and focused on the value that you offer as a Freelance Marketing Consultant.

Tailor your resume for each job submission

If there’s one thing that every consultant understands, it’s that every business is unique. So, why would you send the same resume to every company you want to take on as a client? Obviously, that’s not a great approach if you want to ensure that your resume speaks to their unique needs. To achieve that goal, you need to tailor your base resume to align it with each client’s core concerns. That takes research, careful thought, and a focus on making the right changes to your summary, skills, and work experience section.

By studying the company’s vision, culture, and mission, you can identify keywords and phrases that will align with its business model. You can then insert these keywords throughout your resume to ensure that the employer recognizes that your values are in agreement with what they need in a new hire. It will likely always be necessary to alter your summary to show how you can provide value in areas that address the company’s key concerns.

Freelance Marketing Consultant resume example

If you’re following along but still thinking that it might be easier to just see one of these resumes for yourself, you read our minds. We also believe that there’s nothing quite like a visual example to really hammer home a concept. With that in mind, we’ve provided this Freelance Marketing Consultant resume example that you can use as a template, customizing it to fit your needs.

Name

Title

City, State or Country if international

Phone | Email

LinkedIn URL



FREELANCE MARKETING CONSULTANT PROFESSIONAL


Dynamic and forward-thinking digital marketing professional with particular expertise client consultation. Skilled in developing and deploying cutting-edge marketing campaigns from ideation to execution. Exceptional ability to collaborate on diverse projects with all stakeholders. Able to adapt to and leverage emerging technologies and trends in order to maximize profitability and client satisfaction. Excellent written and verbal communication skills. Committed to high-impact outcomes, excellence, creativity, and innovation.



CORE COMPETENCIES

  • Client Relationships

  • Strategic Planning

  • Brand Management

  • Product Management

  • Event Management

  • Market Research

  • Trend Analysis

  • Marketing Strategy

  • Project Management

  • Product Development

  • Product Launches

  • In-Store Activations

  • Digital Campaigns

  • Creative Direction

  • Benchmarking

  • Forecasting



PROFESSIONAL EXPERIENCE


FREELANCE MARKETING CONSULTANT

Rubicon Food Products, Ltd., Portland, OR 04/2014 – Present

Responsibilities

  • Led successful, end-to-end marketing campaigns, comprising pricing strategy, media activation plans, sales collateral, packaging, merchandising and product distribution.

  • Ensure critical oversight of brand profit and loss, budget optimization, and promotional spend.

  • Spearhead digital growth and visibility planning comprised of website overhaul, social media footprint growth, influencer marketing, digital marketing, and digital ad campaigns.

  • Develop in-store POP for Highland Farms to increase sales by 15%.

  • Increased accumulated social media following by 54% through SEO optimization.

  • Implemented email marketing campaign that receives average click through rate (CTR) of 25%.

  • Spearhead successful, national marketing programs for major grocery brands including Loblaws, Sobeys, Wal-Mart, Metro, and Costco.

  • Managed Food-Service brand launch overseeing project timelines, developing brand strategy, brand messaging and communication, exceeding sales goals for the brand.


FREELANCE MARKETING CONSULTANT

Globefill, Inc., Newfoundland, CAN 11/2010 – 04/2014

Responsibilities

  • Provided expert leadership of end-to-end product launches and strategic marketing campaigns.

  • Directed brand development and launch initiatives for Signal Hill Whisky, created by owners of Crystal Head Vodka.

  • Collaborated with diverse networks of vendors and media, and cross-functional development and sales teams to deliver over 10 product launches.

  • Leveraged social media management expertise to guide the fastest growing spirits Facebook page in Canada, rapidly generating and retaining over 400K followers.

  • Led conception, development, and market strategy of five global product launches.


Example Position

Responsibilities



EDUCATION

 

Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years
Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)

  • Relevant Coursework: List coursework taken (even include those you are planning on taking)

  • Awards/Honors: List any awards, honors or big achievements

  • Clubs/Activities: List clubs and activities in which you participated

  • Relevant Projects: List 2-3 projects you have worked on


Key hard & soft skills for a Freelance Marketing Consultant

Any employer will want to know that you have the right hard and soft skills before they’ll seriously consider hiring you as a Freelance Marketing Consultant. Obviously, the exact skills you’ll need to be successful may differ from client to client. However, there are some core competencies that will help you provide positive benefits for any company that hires you. Below, we have listed some of the most in-demand skills for talented marketing consultants.

Hard skills for a Freelance Marketing Consultant resume

  • Digital marketing

  • Social media management

  • Content creation

  • Trend analysis

  • Market research

  • Brand management

Soft skills for a Freelance Marketing Consultant resume

Summary & last words

If you’ve been trying to land jobs as a Freelance Marketing Consultant without a solid resume, you know how difficult it can be to sell your value to employers. That’s where a great resume can make all the difference in the world. You need a compelling way to showcase your key skills, highlight your experience with other employers and projects, and deliver a powerful narrative that illustrates the type of value you can provide for your clients.

By following this Freeland Marketing Consultant resume guide, you can learn how to create that basic resume so that you can finally approach prospective clients with the confidence you need for success in your industry. Just remember to apply the principles and tips we’ve outlined here, and you’ll soon find clients eager to partner with you for their consulting needs.

  • Focus on the employer’s needs

  • Present your experience, skills, and achievements in a clear way

  • Emphasis the value you can bring to any client’s company

Introduction to ZipJob: Professional resume writers

But what if you want to take your basic resume to the next level and partner with an expert resume writer to create an even more effective job search tool? Welcome to ZipJob! We have one of the most dynamic and successful groups of resume experts available anywhere in the world and are always ready to assist you with your resume creation needs. Reach out to us today to learn more about how our experts can help you take your career to the next level.

Why you should make use of our resume writing services to land your next job as a Freelance Marketing Consultant

When you’re partnering with a professional resume writing service, you need more than just sound writing skills. You need experts who understand your profession and industry – and know what your clients want to see when they review a resume. Your assigned writer will work with you to ensure that your Freelance Marketing Consultant resume is a personalized showcase that delivers the convincing narrative you need to land your next consulting assignment.

Resume writing service for Freelance Marketing Consultants: Let us write your resume

As a consultant, you know how important it is to get the right advice and assistance to propel your business to higher levels of success. That same principle holds true when it comes to your Freelance Marketing Consultant resume. You need and deserve the best professional resume consultation and writing assistance that the industry has to offer. Contact us today to learn more about how a partnership with ZipJob’s expert resume writers can ensure that your resume is ready to captivate prospective clients and help you expand your client base and freelancer business.

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