International Marketing Manager Sample

For International Marketing Managers, the job outlook over the next ten years continues to be outstanding as globalization continues to impact the world economy. These high-salaried professionals will play a vital role as many companies plan to expand their market share and take advantage of global opportunities. As competition for these jobs heats up, however, it will become more important than ever for job seekers to ensure that they have the compelling International Marketing Manager resumes they need to present themselves as the best candidates for these critical jobs.

How to write a resume

You might be wondering what employers want to see when they review your resume. The good news is that the answer is not as complicated as it might seem. Every employer looks at resumes with one goal: to identify job candidates who can offer real value to their organizations. To achieve that objective and make your case, you need to make sure that your resume has the right structure, tells a compelling story, and focuses on your skills and experiences in a way that’s tailored to each employer’s needs.

Choose your format and structure wisely

Every convincing resume needs to be well-structured and easy to read. That’s where format and structure come into play. In most cases, you will want to choose a reverse chronological format since it already offers the clear structure you’ll need. Using this format, you’ll simply include listings for each of the jobs you’ve held, starting with your most recent position and working backward. It’s that simple!

As for structure, the key is to divide information into separate sections, using specific headings to call attention to what the reader will find there. As a rule, your reverse chronological structure should include the following sections:

• Your personal contact information, including your name, address, phone number, email, and other relevant details that enable employers to reach out to you for interviews and job offers

• A title that describes the position you’re seeking

• A brief, three or five-sentence profile statement that highlights key skills, experiences, and achievements

• Core competencies, including hard, soft, and transferable skills

• Your work history for the last ten or fifteen years

• Any educational achievements like a college degree, industry training, certifications, etc.

Your narrative should highlight your value

Employers need to be able to skim your International Marketing Manager resume and immediately understand how you can add value to their organization. To sell that narrative, your message should emphasize your potential value by pointing to specific and measurable achievements from your employment history. There are two main areas where you can showcase these accomplishments: your profile statement and the bullet points you include under each company in your work history.

Check out the sample resume below to see an example of an effective profile statement. Notice how the applicant focuses on using powerful adjectives to describe their skills, mindset, and proven success. The resume’s professional history adds even more value by citing specific and measurable achievements that create real value for each employer.

Create a targeted resume

Of course, your resume also needs to be tailored to meet each employer’s unique needs. That means that you should never send out a generic resume. Instead, modify your master resume to ensure that it fits the job you are seeking. Here are some tips to help you with that process:

• Study the job description and identify keywords related to required skills, education, and experience

• Make sure that you insert those keywords throughout your resume to help it get past any applicant tracking systems

• Avoid listing irrelevant skills to ensure that you focus on the most important abilities for the job

• For your work experience section, choose bullet point achievements that showcase the skills that match the employer’s needs.

International Marketing Manager resume example

To better understand how all these resume components can be combined to create an effective resume, it’s helpful to study a complete sample resume. Here is an example of a compelling International Marketing Manager resume that you can refer to as you craft your own document.

Match your skills to the job description

Without thinking, jot down any skills that relate to your role as a Marketing Manager. Chances are that didn’t take very long, and you’ve got a lovely long list in front of you. See, you’ve already started! The key here is to match those brilliant skills to the description of the job that you want to apply for.

Key hard & soft skills for an International Marketing Manager

An effective International Marketing Manager resume will need to highlight all of your most relevant skills if you want to ensure that employers consider your application for the position. Unfortunately, you won’t have enough room on your resume to include every skill you possess, so make sure that you focus on the most relevant hard and soft skills. Dissect the job description carefully and include every key skill the employer lists as a job requirement.

Below are some of the most important hard skills that every International Marketing Manager resume should include in its core competencies section:

Digital marketing

Digital marketing skills can include everything from search engine optimization to digital data analytics, video marketing, and content management. These skills are essential for any marketing manager in the digital age and should always be highlighted in any International Marketing Manager resume.

Project management

Competent marketing managers are always focused on developing and executing strategies that boost their organization’s market access and competitiveness. Your resume should highlight key project management skills like negotiation, leadership, problem-solving, time management, and critical thinking if you want to convince employers that you’re the right candidate for their open position.

Strategic planning

Your ability to think and plan in a strategic manner should also be emphasized in your International Marketing Manager resume. These skills include the ability to analyze an organization’s needs, resources, and opportunities, conduct effective research, and create viable plans that the company can implement to achieve its goals.

There are also vital soft skills that employers will want to see listed in your resume, including:

Communication

Don’t forget to highlight your communication abilities in your resume. Employers prize candidates who have the skills needed to effectively convey information to their team, other executives, and clients. List these skills in your core competencies section and consider adding a bullet point in your professional experience section that highlights an instance where your communication efforts produced positive results.

Collaboration

International Marketing Managers need to be able to work well with a team, so employers will want to see that you know how to collaborate effectively. These skills can include adaptability, conflict management, open-mindedness, and being team-oriented.

Creativity

The best International Marketing Managers are able to devise creative strategies that help their organizations achieve their marketing goals. Make sure that you highlight your innovative approach to problem-solving in your International Marketing Manager resume.

Achievements for your Marketing Manager resume

The true icing on the cake, achievements can really make you stand head and shoulders above the rest of the competition. If you don’t have achievements on your Marketing Manager resume, you’re going to be bypassed quicker than a New York minute.

As a general rule, achievements are things that you’ve accomplished that are above and beyond your normal day-to-day responsibilities. They catch a recruiter's eye and show how you can add value to the organization. But you have to present them in such a way so they get noticed.

So you could write this:

• Launched a new digital subscription product called The Daily which reached over target and onboarded new subscribers in months.

However, it’s much more impactful to add in those all important figures:

• Launched a new digital subscription product called The Daily which reached 152% over target for 10,000 new subscribers within just 6 months.

See the difference? The second example brings the achievement to life with the added detail of the figures quantifying what was achieved.

Copyable text version of a Marketing Manager resume

By now, you should have a good idea of how to craft a Marketing Manager resume. But if you don’t, take a look at this copyable example below, which you can customize to suit your own needs, into a suitable template.

First and Last Name

Marketing Manager

cell | email | LinkedIn

Location

Profile

A creative, innovative, and resilient Marketing Manager who builds productive partnerships with clients, suppliers, and colleagues. Drives forward on brand awareness to develop effective marketing campaigns. Brings new ideas and approaches to help businesses achieve set objectives. A dependable and focused self-starter who is comfortable working alone or in a team.

• An intelligent Marketing Manager with 15 years of experience in marketing and business development.

• Has held a range of marketing, PR, and sales roles in manufacturing, rehabilitation, and digital sectors.

• Used to working in diverse business cultures within international settings.

Core Competencies

Marketing Management | Marketing Development | Marketing Analysis | Brand Awareness | Brand Development | Brand Management | Leadership | Team Development | Team Building | Strategic Planning | Strategic Marketing | Staff Engagement | New Business Development | Client Retention | Relationship Building | Stakeholder Engagement | Campaign Management | Pitching | Negotiation | Market Research | Multilingual |

Career Detail

ABC Company - Marketing Manager 2023 - 2024

• Compiling and collating marketing strategies and campaigns for two social enterprise businesses. Drafting informative and compelling copy for websites, press releases, brochures, newsletters, and events.

• Conducting email marketing campaigns and building on media and customer databases.

• Assisting staff with market intelligence and customer targeting.

• Undertaking marketing and social media strategies, and a proposal for an intranet with detailed costs.

Community Rehabilitation Company - Marketing Manager 2017 - 2023

Promoted the work and achievements of the Probation Trust to audiences including politicians, magistrates, judges, victims of crime, and the public. Produced eye-catching posters, literature, and promotional items, wrote press articles, and handled media enquiries. Implemented and maintained an intranet and 2 specialist websites for 250 staff. Produced strongly branded ranges of marketing materials for both organizations.

Key Achievements

• Set up marketing functions for a probation trust and criminal justice board from scratch.

• Recruited, trained, and coordinated magistrates and probation staff to deliver presentations to 2,000 members of the public.

• Resulted in a shift of perception from 50 / 50 to 80 / 20 of the audience in favor of a community order over a short-term prison sentence for some offenses.

• Organized representation from probation and criminal justice boards at court and police open days.

Company & Son Ltd - Marketing Services Manager 2016 - 2017

Researched new markets for the company’s existing products and identified opportunities for innovative and high value products. Set up and launched a website promoting the product portfolio. Utilized linguistic skills as the main contact for German-speaking customers and sub-contractors.

Key Achievements

• Identified a new product opportunity for inflatable silicone tubes with an annual value of £500,000.

• Managed accounts in German markets including Mercedes Benz, MAN truck builders, and Evobus coach builders with a total turnover of £3m for silicone hose and air-conditioning ducting components.

• Persevered to recoup a long-standing debt of £100,000 through investigation and negotiation with a client.

Professional Development

• NVQ, USA Institute of Leadership & Management

Education and Qualifications

BS in Marketing, University of Wisconsin

Languages

Fluent in French & German

Still unsure? We can write your Marketing Manager resume for you

ZipJob has resume writing experts ready and waiting to help, with the crucial insight and know-how to elevate your Marketing Manager resume to the next level. Having helped over 30,000 professionals into new roles, ZipJob matches you with the best writer to help you achieve your personal goals.

We know what recruiting managers are looking for when trying to fill Marketing Manager positions, so let us guide and support you through the process.

Improve your Marketing Manager resume by using ZipJob’s professional resume writing services, and see how your job prospects soar.

Join more than 1 million people who have already received our complimentary resume review.

In 48 hours, you will know how your resume compares. We’ll show you what’s working--and what you should fix.

Get a Free ReviewUpgrade Resume

1168

Reviews on

Introduction to ZipJob: Professional resume writers

Our tips and advice can help you to craft your own resume but to create a truly personalized and convincing International Marketing Manager resume often requires turning to a professional resume expert. That’s where ZipJob can help you, thanks to its team of experienced and proven resume professionals. By partnering with one of our resume writers, you can ensure that your resume delivers the right message to employers – helping you to secure the interviews you need to land a great job.

Why you should make use of our resume writing services to land your next job as an International Marketing Manager

There are other resume writing services out there, of course, but few of them can come close to matching our writers’ commitment to client success. When you partner with ZipJob, your assigned resume writer will work with you to create a truly personalized resume focused on meeting the needs of prospective employers and your chosen industry. Contact us today to learn more about our resume writing process and the benefits they provide.

Resume writing service for International Marketing Manager: Let us write your resume

When you need a powerful International Marketing Manager resume that can help you land more interviews, our resume writing service is always the best option. Contact ZipJob today for a free assessment of your current resume and more details about how our resume experts can help you with your career goals.