Marketing Manager Resume Examples + Writing Tips

As a Marketing Manager, you’re adept at promoting products or services. But what about when it comes to promoting yourself? Now that’s a whole different ball game.

If it’s all feeling a little overwhelming, don’t worry. We’ve got you covered with a copyable example, 3 Marketing Manager resume examples, plus plenty of writing tips and hints to get you started.

How to write a Marketing Manager resume

It’s all a matter of being organized, and approaching this task like you would any marketing proposition or campaign – step by careful step. You need your resume to stand out from the crowd. By following the advice in this article, and using the Marketing Manager resume examples as a guide, you’ll be well on your way to resume success!

Match your skills to the job description

Without thinking, jot down any skills that relate to your role as a Marketing Manager. Chances are that didn’t take very long, and you’ve got a lovely long list in front of you. See, you’ve already started! The key here is to match those brilliant skills to the description of the job that you want to apply for.

Hard skills for your Marketing Manager resume example

Showcasing hard skills on your Marketing Manager resume is essential if you want to land your next role. Hard skills are those tangible capabilities that you possess in order to do your job to a high standard. They encompass the specific knowledge and technical abilities required in order to carry out a particular task. They are skills that can be taught, and are often acquired through CPD, such as during training or when taking a course.

For Marketing Managers, whichever sector they are in or type of marketing undertaken, the use of hard skills can set them apart from other candidates.

What are the skills of a Marketing Manager? Below are a range of hard skills that a Marketing Manager’s resume should contain, as long as they’re relevant to the position being applied for.

• Marketing management

• Marketing development

• Content creation

• Content marketing

• Budget control

• Social media management

• Campaign management

• Brand awareness

• Negotiation  

• Integrated marketing

• Media engagement

• Project management

Soft skills for your Marketing Manager resume example

Showing that you possess a combination of hard and soft skills is the way to go nowadays, as it portrays you as a well-rounded and competent professional, who’s also human! Soft skills are more intuitive than hard skills; i.e., they can’t really be learned in the classroom, as they’re an integral part of you as a person.

These soft skills are incredibly important for Marketing Managers. You’re dealing with people all the time, and need to show that you’re personable and articulate, while remaining organized and the type of marketing expert who gets things done without any hassle.

• Leadership

• Effective communication

• Interpersonal skills

• Problem resolution

• Networking

• Relationship building

• Critical thinking

• Organization

• Collaboration

• Time management

• Strategic planning

• Logical thinking

Achievements for your Marketing Manager resume

The true icing on the cake, achievements can really make you stand head and shoulders above the rest of the competition. If you don’t have achievements on your Marketing Manager resume, you’re going to be bypassed quicker than a New York minute.

As a general rule, achievements are things that you’ve accomplished that are above and beyond your normal day-to-day responsibilities. They catch a recruiter's eye and show how you can add value to the organization. But you have to present them in such a way so they get noticed.

So you could write this:

• Launched a new digital subscription product called The Daily which reached over target and onboarded new subscribers in months.

However, it’s much more impactful to add in those all important figures:

• Launched a new digital subscription product called The Daily which reached 152% over target for 10,000 new subscribers within just 6 months.

See the difference? The second example brings the achievement to life with the added detail of the figures quantifying what was achieved.

Pick the right format, and add your information

You’re probably now asking yourself, “How do I write a resume for a Marketing Manager?” Well, you’ve come to the right place, that’s for sure. Now that we’ve delved into the type of content you need to include, we now come to the part of bringing it all together.

Choosing the right format is vital. It should be clean, easy to read, and professional-looking. You want to make it as easy as possible for the person reading your resume, and not to introduce a headache while doing so!

The standard sections to include on a Marketing Manager resume are:

• Contact information – this should be placed front and center of your resume, and double check that your cell and email address are correct. Sounds simple enough, but if you get even one figure of your cell wrong, you aren’t going to be contacted... no matter how stunning your resume is.

• Title or headline – this is normally your job title so a hiring manager can immediately see what level you’re at.

• Profile summary – a paragraph of about five or six sentences that sums up your professional expertise and what you can offer the company.

• Core competencies – a section dedicated to core skills that align with ones in the job description to show how well you match the job role.

• Career summary – your work history, detailing the last 10 to 12 years, with key achievements included, along with your job title, name of company, and dates to and from.

• Education and qualifications – list your most recent and highest qualifications, so if you have a degree, there’s no need to include high school qualifications.

Copyable text version of a Marketing Manager resume

By now, you should have a good idea of how to craft a Marketing Manager resume. But if you don’t, take a look at this copyable example below, which you can customize to suit your own needs, into a suitable template.

First and Last Name

Marketing Manager

cell | email | LinkedIn

Location

Profile

A creative, innovative, and resilient Marketing Manager who builds productive partnerships with clients, suppliers, and colleagues. Drives forward on brand awareness to develop effective marketing campaigns. Brings new ideas and approaches to help businesses achieve set objectives. A dependable and focused self-starter who is comfortable working alone or in a team.

• An intelligent Marketing Manager with 15 years of experience in marketing and business development.

• Has held a range of marketing, PR, and sales roles in manufacturing, rehabilitation, and digital sectors.

• Used to working in diverse business cultures within international settings.

Core Competencies

Marketing Management | Marketing Development | Marketing Analysis | Brand Awareness | Brand Development | Brand Management | Leadership | Team Development | Team Building | Strategic Planning | Strategic Marketing | Staff Engagement | New Business Development | Client Retention | Relationship Building | Stakeholder Engagement | Campaign Management | Pitching | Negotiation | Market Research | Multilingual |

Career Detail

ABC Company - Marketing Manager                                                     2023 - 2024 

• Compiling and collating marketing strategies and campaigns for two social enterprise businesses.  Drafting informative and compelling copy for websites, press releases, brochures, newsletters, and events.

• Conducting email marketing campaigns and building on media and customer databases.

• Assisting staff with market intelligence and customer targeting.

• Undertaking marketing and social media strategies, and a proposal for an intranet with detailed costs. 

Community Rehabilitation Company - Marketing Manager   2017 - 2023 

Promoted the work and achievements of the Probation Trust to audiences including politicians, magistrates, judges, victims of crime, and the public. Produced eye-catching posters, literature, and promotional items, wrote press articles, and handled media enquiries. Implemented and maintained an intranet and 2 specialist websites for 250 staff. Produced strongly branded ranges of marketing materials for both organizations. 

Key Achievements

• Set up marketing functions for a probation trust and criminal justice board from scratch.

• Recruited, trained, and coordinated magistrates and probation staff to deliver presentations to 2,000 members of the public.

• Resulted in a shift of perception from 50 / 50 to 80 / 20 of the audience in favor of a community order over a short-term prison sentence for some offenses.

• Organized representation from probation and criminal justice boards at court and police open days.

Company & Son Ltd - Marketing Services Manager                                2016 - 2017 

Researched new markets for the company’s existing products and identified opportunities for innovative and high value products. Set up and launched a website promoting the product portfolio. Utilized linguistic skills as the main contact for German-speaking customers and sub-contractors.

Key Achievements

• Identified a new product opportunity for inflatable silicone tubes with an annual value of £500,000.

• Managed accounts in German markets including Mercedes Benz, MAN truck builders, and Evobus coach builders with a total turnover of £3m for silicone hose and air-conditioning ducting components.

• Persevered to recoup a long-standing debt of £100,000 through investigation and negotiation with a client.

Professional Development

• NVQ, USA Institute of Leadership & Management 

Education and Qualifications

BS in Marketing, University of Wisconsin

Languages

Fluent in French & German

Hopefully all of these Marketing Manager resume examples will have inspired you into action. Once you’re in the right frame of mind, you can really go for it by following the tips and hints above to create a compelling and informative Marketing Manager resume that any hiring manager would gladly put on the top of the “yes” pile. It’s all about showing what you can do, but also what you can do for an organization, and fully answering the question about why they should hire you, and not Johnny from round the corner.

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