Social Media Marketing Specialist Sample
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Marketing 101: Marketers meet needs. In order to meet the needs of your customers, you have to be in front of them. In today's world, that means social media. When you use social media to reach your customers, you're able to quickly judge engagement and excitement over a message. The truly great thing is that social media isn't going anywhere, so Social Media Marketing Specialists are in high demand. Our marketing career experts combined practical experience in marketing with resume writing acumen to put together some useful resources that will help you on your career journey.
Expert Tip
You should never use a creative resume
Many job seekers think that an eye-catching resume template will help them stand out to hiring managers and increase their chances of landing an interview. This is a myth put out by resume builders that value design over content.
The truth is that most hiring managers prefer a traditional resume format.
Creative resume templates, like the one pictured here, can actually hurt your chances of landing an interview. Instead, you should use a basic resume format that quickly communicates your basic information and qualifications–like the one included below.
Social Media Marketing Specialist resume (text format)
How confident are you feeling about your resume? If you need more help, you can always refer to the following resume sample for a position.
Name
Title
City, State or Country if international
Phone | Email
LinkedIn URL
SOCIAL MEDIA MARKETING SPECIALIST PROFESSIONAL
A dynamic, motivated, Social Media Marketing Specialist with the educational background and proven work ethic to support all aspects of digital marketing and product production. Known for delivering excellent customer service in fast-paced environments, with the skill set to analyze complex information and support all aspects of strategic planning and process improvement. Proven communication, project management, and technical skills. Out-of-the-box thinker who is comfortable working in teams or independently to ensure solutions consistently exceed business goals. Exceptional academic qualifications, including a forthcoming Master of Science in Integrated Marketing from New York University.
CORE COMPETENCIES
Strategic Market Planning
Digital Marketing
Marketing Coordination
Production Support
Data Analysis
Quantitative Methods
Customer Service
Relationship Building
Team Collaboration
Project Management
Communication
Problem Solving
PROFESSIONAL EXPERIENCE
Social Media Marketing Specialist
Company Name | City, State | mm/yyyy to Present
Responsibilities
Delivered the best possible customer service in handling all aspects of client reception and consulting. Integrated new administrative methodologies to streamline file organization and sorting. Ensured accuracy and concision in reporting ROI concerning up to XX customer portfolios under heavy workload. Increased websites’ organic and referral traffic by XX%. Significantly improved SEO for web properties. Designed detailed feature content to improve website authority.
Expanded professional expertise at every opportunity across diverse financial instruments and company products; provided well-received swimming-up reports regarding foreign currency exchange daily.
Exemplified professionalism in completing outstanding 41-page bank industry quarterly report, including processing and analyzing large volumes of data from annual report and Bloomberg; received praise for superior work ethic.
Authored company policies, internal process manuals, departmental manuals (sales, reservations, follow up, public relations, website reviews and others).
Leveraged consultative sales strengths to identify opportunities, nurture relationships and close deals.
Contributed in campaign brainstorming meetings, events, rallies and organizational trainings as a representative of the campaign.
Worked with web development team to ensure all collateral was of the highest quality and all deliverables were posted on time according to a busy campaign schedule.
Project Manager responsible for ensuring all projects were completed on time and chosen to be the key member in constant communication with all key stake-holders
Provide best practices consulting on major development projects to key clientele, building customized digital strategy packages which best serve their needs.
Social Media Marketing Specialist
Company Name | City, State | mm/yyyy to mm/yyy
Responsibilities
Generated a custom-tailored client demand questionnaire survey to address needs and support further service customization. Organized annual financial vouchers using specialized software like XXXX, XXXX, and XXXX. Offered critical contributions across all aspects of project management and financial planning with up to XX employees.
Strategized ways to optimize marketing campaigns to enrich online presence and drive revenue.
Formulated effective and robust keyword portfolios.
Sourced new opportunities and alternative keywords to increase marketing effectiveness.
Cultivated strategies to maintain the company’s social media presence.
Educated on how to administer and optimize internet ad accounts and affiliate marketing.
Created strategic digital marketing campaigns for key clients resulting in record breaking increases in traffic, revenues and overall web exposure.
Implemented SEO/SEM/PPC programs for clients.
Formalized an email marketing campaign which captured information and developed personalized newsletters and promotions to increase customer support.
Social Media Marketing Manager
Company Name | City, State | mm/yyyy to mm/yyyy
Responsibilities
Developed protocols and procedures for utilizing marketing vehicles of emerging technology to integrate them into tools that generated an entire new stream of revenue. Advertised brands and promotional events using SEO, websites, articles and market research. Identified opportunities to exceed client expectations – email marketing campaigns, social media, mobile web marketing, web and email design, analytics and custom campaign solutions.
Demonstrated ability to work with project managers, lead developers and designers adhering to all project timelines, while maintaining quality and delivering the best results for clients.
Offered online strategy consultation based on client analytics to create and improve processes and systems and maximize campaign effectiveness.
Acted as project manager – responsible for ensuring all projects were completed on time.
Selected by executive management to be the key member in constant communication with all clients and key stakeholders.
Spearheaded the implementation of a new web presence, including a job posting board that significantly increased exposure and brand recognition.
Managed a web-based marketing support system for registered dealers.
Coordinated the implementation of a CRM system to improve customer relations.
Analyzed market and sales data and develop KPIs – further measure, analyze and act timely on results to maximize Return on Investment (ROI).
Collaborated with and established strong working relationships with key stakeholders and departments.
EDUCATION
Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years
Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)
Relevant Coursework: List coursework taken (even include those you are planning on taking)
Awards/Honors: List any awards, honors or big achievements
Clubs/Activities: List clubs and activities in which you participated
Relevant Projects: List 2-3 projects you have worked on
Everything you need to write your social media marketing specialist resume
Now that you’ve seen an example of a job winning Social Media Marketing Specialist resume, here are some tips to help you write your own. You should always begin with a summary section. Remember to use basic formatting with clear section headings and a traditional layout. Finally, be sure to include top skills throughout your resume. We’ve included several examples common for Social Media Marketing Specialist below.
Let’s start with your resume summary section.
1. Summary
The resume summary replaces the out-of-date resume objective. A summary outlines the most impressive parts of your resume for easy recall by your potential employer, while also serving to fill in personal qualities that may not appear elsewhere on the page. Remember that summaries are short and consist of pithy sentence fragments! You can check out the Social Media Marketing Specialist resume example for more information!
Expert Tip
Always start with your most recent positions at the top of your resume. This is called reverse-chronological format, and keeps your most relevant information easy for hiring managers to review.
2. Formatting
Our experts recommend you start your resume with a resume summary, like the one above. Other common sections are Work Experience, Education, and either Skills or Core Competencies. Here are some guides from our blog to help you write these sections:
Some resumes will include other sections, such as Volunteer Experience or Technical Skills. When it comes to what sections you need to include on your resume, you will know best!
Other sections for you to consider including are foreign language skills, awards and honors, certifications, and speaking engagements. These could all be relevant sections for your resume.
3. Appropriate skills
Strategic Market Planning
Digital Marketing
Marketing Coordination
Production Support
Data Analysis
Quantitative Methods
Customer Service
Relationship Building
Team Collaboration
Project Management
Communication
Problem Solving
Online and Social Media Platforms
Channel Planning
Promotional Campaigns
Engaging Presentations
Market Positioning
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Google AdWords
Hootsuite
Canva
4. Experience section
Your Work Experience section should make up the bulk of your resume. This section should include your relevant job titles, companies that employed you, and the dates you were employed.
By using the layout provided in the sample here, you have the opportunity to really make those achievements stand out. The idea is to use the paragraph part of your experience listing to give a high-level overview of what you did at the company. Then, the bullet points will call out the achievements you want to highlight. For example, take this example from the resume sample above: • Significantly improved SEO for web properties. Increased websites’ organic and referral traffic by XX%. When you're performing any type of work that leads directly to sales, customer acquisition, and/or customer retention, your "Professional Experience" section should show some quantitative achievements. What we mean by quantitative achievements is that you should have a couple of points that have a #, $, and/or a %.
Let’s wrap it up!
Standout resumes will include a resume summary, a traditional reverse-chronological layout, and the skills and experience relevant to your job target. This resume example shows how to include those elements on a page. It’s up to you to insert your personal compelling qualifications.
Keep your resume format easy to scan by both humans and computers; our resume template is designed by our experts to satisfy both audiences. And be sure to include your own skills, achievements, and experiences. Job-winning resumes are resumes that successfully market you, leading recruiters and hiring managers to want to learn more!
Finally, emphasize your interest with a customized cover letter. When writing, remember that the resume and cover letter should support each other. Check out our cover letter tips and examples for more advice.
Didn’t get the specific answers you were looking for on this page? Hire a professional resume writer to get the advice you need to land your next job.
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