Brand Manager Sample
Download and customize our resume template to land more interviews. Review our writing tips to learn everything you need to know for putting together the perfect resume.
A brand manager oversees branding activities to ensure messaging and brand guidelines are met in all marketing efforts. Below is a general job description from Payscale:
“Businesses and corporations that rely extensively on customer-facing operations will typically have one or more brand managers under contract. These specialized marketing managers are typically assigned to one or more branded trademarks, which are owned by and associated with the company. The brand manager's job is to simply control and manage all the ways that particular brand is exposed to the public.”
If you’re looking to land your next brand manager job, you need to make sure you have a resume that turns the hiring manager’s head. Luckily, we have you covered. In the following guide, we will take a look at how to write an epic brand manager resume. Keep reading to find out the best writing tips, design tricks, and see a perfect resume example.
How to write a resume
Ready to apply for your next brand manager job? If so, you may be wondering how you can create the perfect resume. Let’s take a look at some of the main tips, tricks, and hints you can use. Follow the below advice to make a brand manager resume that stands out.
Be sure to format it correctly
When creating your brand manager resume, you need to make sure that you get the format right from the offset. A confusing or “unique” resume format won’t win over the hiring manager. The truth is that there are certain sections they expect to see on the page. These include your work experience, education, and skills (or core competencies!). If you’re new to the world of resume formatting, we have you covered. Here’s some advice:
Of course, not all resumes are alike. When you are writing your brand manager resume, there may be some additional sections that you want to include. For example, if you have worked in the charity sector, you could include your volunteer experience as a section. On the other hand, you may also want to include awards, honors, and additional certificates.
Make sure it’s easy to read
Your content is your number one priority when creating a brand manager resume. If the hiring manager has a problem understanding the details of your application, you won’t get an interview. To get around this problem, you should ensure that every section of your resume is easy to read. Pick a clear font — usually a sans-serif or a plain serif font — that stands out for the right reasons. When you’re done, check that the content is legible.
Tailor your resume to the job
Brand managers are often the guiding force in any business. To excel, you need to know the brand inside and out. You’re the person who ensures that everyone is singing from the same song sheet or, to put it another way, speaking the same language. So, when you’re writing a brand manager resume, you need to do your research. Show the hiring manager that you are a pro by tailoring your application to meet the requirements of the job.
Google should be your first port of call here. Start by searching the company name and reading all that you find. You should, of course, familiarize yourself with the business website and any social media accounts. Having a baseline understanding of what the company does is a must. Next, read any media surrounding the company. That may be reviews, news articles, features, and interviews with staff members. The more information you have, the better position you will be in to tailor your brand manager resume.
Optimize your resume for the ATS
Applicant Tracking Systems (ATS) filter incoming applications for businesses. So, before the hiring manager even lays eyes on your resume, you need to get past this software. The system uses a keyword-ranking system to measure how well your application fits the job role. To succeed, you need to make sure your resume includes the right words.
Refer back to the original job advert and pick out any words or phrases. The most effective keywords relate directly to the job. When you have a list of these words, weave them into the body of your brand manager resume. Avoid shoe-horning them into the document. You still need to ensure that your resume flows well. Instead, use them where it is appropriate.
Brand manager resume example
How confident are you feeling about your brand manager resume? If you need more help, you can always refer to the following resume sample for a position. Below we have given a resume example that ticks all of the boxes for recruiters. Take a quick look at it now:
Name
Title
City, State or Country if international
Phone | Email
LinkedIn URL
BRAND MANAGER PROFESSIONAL
Dynamic Brand Manager with career success developing and deploying strategic marketing plans, designing and launching effective campaigns, and cultivating relationships with vendors, community partners and internal constituents to build revenue. Recognized as a leader with strengths in project management, administration and business development. Exceptional strategist analyzing trends and forecasting sales to develop long-term strategies, key objectives, and operations execution plans based on business best practices as well as maximum growth and profitability. Excellent communication skills proven by the ability to successfully manage large projects while working with people from very diverse backgrounds.
CORE COMPETENCIES
Market Planning
Budgeting
Business Development
Social Media Marketing
Market Research
Customer Service
Keyword Research
Brand Management
Relationship Building
PROFESSIONAL EXPERIENCE
Brand Manager
ZipJob, New York NY | Year to Year
Responsibilities
Improved social media feedback ranking within the company from 140/147 stores to #1, with a guest satisfaction average of over 90%.
Chosen to reinvigorate a failing business, taking over one of the more challenging stores in the company and reversed poor trends within the first year to achieve an increase in sales by 8% over last year through exceptional social media marketing techniques, improved customer experience management and employee engagement programs.
Project managed the successfully opening of a new restaurant location for Zoe's Kitchen in Austin, Texas, supervising the complete process from the construction of the building through marketing planning and execution, resulting in the restaurant's very successful opening.
Selected to serve as the Training Manager, developing and mentoring three of the five current Regional Managers, instilling core principles, best practices and all aspects of the company management functions and business acumen.
Scheduled and directed staff in daily work assignments to maximize productivity, leveraging opportunities to train and coach in the moment to increase staff knowledge.
Effectively resolved problems or concerns with guests and vendors, ensuring strong customer experience and continued loyalty.
Responsible for the overall monitoring of standards, taking appropriate action to ensure food quality and service standards were consistently met to ensure excellent health inspection ratings.
Successfully minimized loss of goods and misuse of equipment through proper restaurant supervision and staff training.
Assigned tasks and oversaw the direction of employees to ensure compliance with food safety procedures.
Perform weekly inventory and analysis, leveraging acumen to identify opportunities and continue to grow sales each year, resulting in the current ranking as the most profitable store in Arizona.
General Manager
ZipJob, New York NY | Year to Year
Responsibilities
Handled all billing and costs, personally overseeing ordering, inventory, and scheduling to maintain profitable margins.
Developed a partnerships with the Ritz-Carlton Hotel to provide specialty delivered foods and sundries to their guests.
Planned, managed and hosted events, utilizing several methods of advertising, including social media, email marketing,
EDUCATION
Complete School Name, City, St/Country: List Graduation Years If Within the Last Ten Years
Complete Degree Name (Candidate) – Major (GPA: List if over 3.3)
Relevant Coursework: List coursework taken (even include those you are planning on taking)
Awards/Honors: List any awards, honors or big achievements
Clubs/Activities: List clubs and activities in which you participated
Relevant Projects: List 2-3 projects you have worked on
As you can see, this sample clearly outlines the candidate’s experience, skills, and education while also adding in some choice details. Be selective in the information that you choose to share on your brand manager resume. You don’t want to try cramming too much information onto the page. If in doubt, take the time to review and edit it afterward.
Expert Tip
Never use a creative resume
Considering an eye-catching resume? While you may be tempted to go with a creative look for your application, this can be counterproductive. Flourishes can detract from the information that you are trying to share. You may find that hiring managers are put off by overly complicated resume templates or designs. Keep things simple instead.
When you are designing your brand manager resume, take a moment to consider how easy the details are to read. Having a colorful, over the top design can make it tricky for the hiring manager to gain the information that they need from the resume quickly.
Key hard & soft skills for a brand manager
When writing your Brand Manager resume, you need a potent mixture of hard and soft skills. Hard skills relate directly to the job and are often technical. Soft skills help you to get along with your fellow coworkers and the business’ clients. Here are some examples:
Hard skills for a brand manager:
Market planning
Keyword research
Budgeting
Business development
Social media management
Market research
Brand management
Soft skills for a brand manager:
Customer service
Communication
Relationship building
Time management
Teamwork and collaboration
Problem-solving
You may want to include these key skills on your Brand Manager resume. Consider what unique talents you have that other candidates may not. Chances are, the hiring manager will see a bunch of very similar resumes when looking for the right candidate. For that reason, you want to avoid making your application too generic. Add in something new.
Summary & last words
Creating an interview-winning Brand Manager resume can be tricky. However, in this guide, we have shared some of our expert-backed tips that will help you get it right. By following our advice, you will have a better chance of getting your next interview. Take the time to create a resume that sings your praises and always tailor it to the vacancy. Using that golden rule, you can optimize your next application and work toward success.
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